Meta says your campaigns are performing, but the revenue doesn't match. The problem usually isn't your ads: it's what happens after the click.
One day it's 5x and you think you've cracked it.
The next day it's 1.2x and you're back to square one.
You never really know if it's working or whether you just got lucky. But the revenue still didn't add up. You hired a Meta ads agency. They optimised the campaigns, sent you reports full of good numbers, and charged you every month. Still the same story.
So you took it back in-house and ran the ads yourself. Changed the creative, tested new audiences, rewrote the copy. You paid for SEO to bring in traffic from somewhere else.
You ran a sale to shift some stock and get some momentum. It worked. Briefly. Then you realised you'd just trained your customers to wait for a discount, and the margin had gone. A race to the bottom you couldn't win.
People are clicking. They're landing on your store. And then they're leaving. Something is happening between the ad and the checkout, and you can't see it in the dashboard.
The data tells you something's wrong. It just won't tell you what.
Most of the time it's the store. Sometimes it's the ads. Occasionally it's both. But until someone looks at the complete picture — your ads and your store, end to end — you're just guessing.
That's what this audit does.
It finds out.
Campaign structure, audience targeting, creative performance, budget allocation. We look at what's actually running and what it's actually doing.
Landing pages, product pages, cart, checkout. Every step a customer takes after clicking your ad. We find where they're dropping off and why.
A recorded 10–15 minute video (delivered via Loom) walking you through exactly what we found, what it means, and what to do first.
A written list of fixes, ordered by impact: specific changes, specific reasons, specific expected outcomes. No vague advice.
Optional Zoom to go through the findings together, ask questions, and get absolute clarity on what to tackle first.
You'll have everything within 3 working days of access being granted. No waiting weeks for a report that's already out of date.
Secure your spot. You'll get a confirmation and a short onboarding form straight away.
Share read-only access to your Meta Ads Manager and Shopify. Takes five minutes.
Full review of your ads and store: campaigns, creatives, audiences, landing pages, checkout. All of it.
Video walkthrough, action checklist, and optional Zoom. All delivered within 3 business days of access being granted.
I spent years becoming one of the best Meta ads managers in the ecommerce space. I trained with the top courses, went deep on advanced strategy, and ended up as the specialist other ads managers came to when their campaigns weren't working. I've troubleshot hundreds of accounts across every niche you can imagine and worked with brands like Omlet, where we turned a struggling ad account into a 157% ROAS improvement.
And I kept hitting the same wall. The ads were good. The traffic was real. But the sales weren't there. I'd send quality customers to a store and watch them disappear. Over and over again, the problem wasn't the targeting or the creative or the budget. It was what happened after the click.
So I went all in on the stores. I became a Shopify Partner, trained as a CRO specialist, and spent the next few years rebuilding, auditing and fixing stores from the ground up. I've now worked on over 300 of them. A fashion brand I took from zero ads experience hit a 5.71 Meta ROAS within months. A luxury wellness brand saw total sales increase by 60% after a full site and ads overhaul.
What I found every single time is that stores were losing sales in ways the owner couldn't see. Because nobody had ever looked at the ads and the store together, as one joined up funnel.
That's what I do now. I look at the whole picture. And I find the leak.
A complete review of your Meta ads and your Shopify store, looked at together. You'll know where the money is going, what's blocking the sales, and what to fix first.
If something's not covered here, drop me a message.
The audit covers your full funnel: your Meta ads and your Shopify store, end to end. You'll know what to fix and in what order.