Meta insists your campaigns are performing, but the revenue doesn't add up. The money leaks out somewhere between the click and the checkout.
One day it's 5x and you think you've cracked it.
The next day it's 0.2x and you're back to square one.
You never really know if it's working or whether you just got lucky. But the revenue still didn't add up. You hired a Meta ads agency. They optimised the campaigns, sent you reports full of good numbers, and charged you every month. Still the same story.
So you took it back in-house and ran the ads yourself. Changed the creative, tested new audiences, rewrote the copy. You paid for SEO to bring in traffic from somewhere else.
You ran a sale to shift some stock and get some momentum. It worked. Briefly. Then you realised you'd just trained your customers to wait for a discount, and the margin had gone. A race to the bottom you couldn't win.
People are clicking. They're landing on your store. And then they're leaving. Something is happening between the ad and the checkout, and you can't see it in the dashboard.
The data tells you something's wrong. It just won't tell you what.
Usually it's the store. Sometimes it's the ads, and now and then it's both. But until someone looks at the complete picture, your ads and your store together, end to end, you're just guessing.
That's what this audit does.
It finds out where you're losing the sales.
Campaign structure, audience targeting, creative performance, budget allocation. We look at what's running and what it's really doing for you.
Landing pages, product pages, cart, checkout. Every step a customer takes after clicking your ad. We find where they're dropping off and why.
A recorded 10 to 15 minute video, delivered via Loom, walking you through exactly what we found, what it means, and what to do first.
A written list of fixes, sized by revenue impact. Each one spells out the change, why it matters, and what you can expect it to do. Nothing vague.
Optional Zoom to go through the findings together, ask questions, and get absolute clarity on what to tackle first.
You'll have everything within 3 working days of access being granted. No waiting weeks for a report that's already out of date.
Secure your spot. You'll get a confirmation and a short onboarding form straight away.
Share read-only access to your Meta Ads Manager and Shopify, plus GA4 if you have it. Takes five minutes.
Full review of your ads and store: campaigns, creatives, audiences, landing pages, checkout. All of it.
Video walkthrough, action checklist, and optional Zoom. All delivered within 3 business days of access being granted.
Go on, find the moment. Conversion climbed from 0.6% to 2.5% the week the store changes landed, with no sale and no discount running. Just fixing what was quietly losing the sale.
A pet brand's ad account after a full audit: $1.2k of spend returning $31.8k (27×), and $6.5k returning $98.7k (15×).
After a full audit, a sale day drove this jewellery brand's ROAS past 800× at the top. That's the kind of spike a sharp store and sharp ads make possible. I build for the steady months too.
The audit is so awesome I can't tell you! So glad I went ahead. Steadily working through it.
JoOwner, JoJo HarrisHaving worked with Julia for the last 5 years, I would happily recommend her to other businesses. She has elevated my business… transferred and organised my Shopify store, as well as making a huge difference in my sales via Meta. Julia has undoubtedly been instrumental in my business becoming what it is today. She has, quite simply, taken things to another level.
Sophie DarlingFounder, Sophie DarlingJulia was knowledgeable, full of excellent ideas, and had a portfolio that showed she could deliver. I'd absolutely recommend her to any small business… especially if you sell worldwide or have a more complex setup.
Alison BarclayHead of Marketing, 3 Legged Thing
I spent years becoming one of the best Meta ads managers in the ecommerce space. I trained with the top courses, went deep on advanced strategy, and ended up as the specialist other ads managers came to when their campaigns weren't working. I've troubleshot hundreds of accounts across every niche you can imagine and worked with brands like Omlet, where we turned a struggling ad account into a 157% ROAS improvement.
And I kept hitting the same wall. The ads were good. The traffic was real. But the sales weren't there. I'd send quality customers to a store and watch them disappear. Over and over again, the problem wasn't the targeting or the creative or the budget. It was what happened after the click.
So I went all in on the stores. I became a Shopify Partner, trained as a CRO specialist, and spent the next few years rebuilding, auditing and fixing stores from the ground up. I've now worked on over 300 of them. Sophie Darling, a fashion brand I took from zero ads experience, hit a stable 5x Meta ROAS within months. Mauli Rituals, a luxury wellness brand, saw total sales increase by 60% after a full site and ads overhaul.
What I found every single time is that stores were losing sales in ways the owner couldn't see, because nobody had ever looked at the ads and the store together, as one joined up funnel.
That's what I do now. I look at the whole picture. And I find the leak.
I test on myself too, not just other people's stores. I built a print-on-demand shop on Etsy from scratch as a playground for my copy and conversion approach: no ads, no discounts. It hit Star Seller as fast as Etsy allows (you can't even qualify before three months), it sells steadily and profitably, and the conversion rate keeps climbing: 11.5% in June, over 20% this month. A good Etsy store converts at around 3%.
Every audit, my own eyes. Nothing outsourced, nothing handed to a junior.
Meta ads and Shopify. Most people know one or the other. The leak usually hides in the handoff between them, so that's exactly where I look.
A real thirty-minute conversation if you want it, not a faceless PDF. Bring your questions.
I run my own experiments, like my Etsy shop, so I'm working from what's happening now, not a tired playbook.
The audit stands completely on its own. If you'd like me to help fix what it finds, your ads, your store, or both, I'm right here. No hard sell, no chase emails, but yes, I'd love to work with you.
A female-led studio, not a call centre. You're a person to me, not a ticket number.
A complete review of your Meta ads and your Shopify store, looked at together. You'll know where the money is going, what's blocking the sales, and what to fix first.
If something's not covered here, drop me a message.
The audit covers your full funnel: your Meta ads and your Shopify store, end to end. You'll know what to fix and in what order.
“If you're hovering over the button, hit it. She's one in a million.”